Are you tired of struggling to attract customers to your service business? Looking for effective strategies to boost your marketing efforts and stand out from the competition? Dive into this blog post for expert insights on service business marketing that will help...
New research shows the power creators and influencers will have this holiday season—and what creator-inspired consumers will be buying
The explosive growth of the Creator Economy, particularly over the last couple of years, is a clear signal that consumers want more avenues of professional content than just media and marketing—and with leading creators having a big influence on consumer behavior,...
Why inclusiveness must be an imperative in PR and strategic communications
As communication professionals, we play a pivotal role in how organizations formulate messaging, frame stories, and shape corporate culture and public perceptions. Today, knowledge of and skills in inclusive communication strategies are indispensable qualifications...
12 B2B customer retention strategies to boost loyalty
Customer retention is critical to any successful business strategy, particularly in the B2B sector. It focuses on maintaining long-term relationships with existing clients, ensuring they remain loyal to your products or services. In fact, improving customer retention...
The privacy-personalization conflict in AI-driven CX: Can brands have both highly targeted personalization and ultra-secure consumer data?
What a dilemma we have. Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and...
3 ways to turn a negative review into a positive PR opportunity
Your brand's public relations strategy will likely be well-crafted to present an image reflecting your company values and priorities. Yet, for all the internal tactics you apply to this process, external factors can affect the integrity of your brand image. In the...
6 ways to secure client data as a PR agency
Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. Being an agency, it’s your job to protect your clients’ sensitive information, and if anything goes wrong, such as hacks or cyber threats, the buck stops with you. If...
Why choosing an Olympic athlete as publicity spokesperson is not the best choice—how to create your own international sports marketing program without IOC restrictions.
For a few weeks every two years the Olympic Games dominates the sports scene in the U.S. – but not completely. During those few weeks of a 52 week year Olympic athletes are covered by NBCU, the network that has televised the past several Olympics in the U.S. and is...
Deepfake threats are disrupting security protocol: AI cyberattacks prompt three-quarters of US companies to develop deepfake response plans
From widespread misinformation and security threats to identity fraud and fake voice clones, cyber threats have increased exponentially in the age of AI-generated deepfakes, and companies are scrambling to develop response plans to address these threats, now that once...
3 ways AI Is transforming PR campaign effectiveness
We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings...
How to impress the public and bring awareness using consumer tech PR
The consumer tech landscape is a battlefield. Every day, there are more innovative products that are trying to get the attention of customers. So it's important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures...
Generative AI challenges in the enterprise: Lack of governance, infrastructure readiness, data management, security shortfalls and IT talent lead the list
Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud...