Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the...
While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results...
Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S....
New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78...
If it was ever a secret that content is king, it seems the cat is out of the bag now. Three in four (76 percent) tech companies are at least doubling their content development efforts year-over-year, and nearly 30 percent of companies are producing three to five times...
The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS...
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain...
New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
Business leaders are struggling to effectively execute enterprise transformations—seven in 10 of such efforts are failing to meet their expectations. As a result, many companies are adding a new executive role to the C-Suite: the chief transformation officer, reveals...
New research from conversation intelligence firm CallMiner identifies how organizations today are collecting and acting on customer data to effectively overcome challenges, maximize opportunities and drive better experiences. The inaugural CallMiner CX Landscape...
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal...