PR analytics software helps enterprise communications teams measure campaign performance, monitor media coverage, analyze sentiment, and connect PR activity to business outcomes. As PR teams face growing pressure to move faster, prove impact more clearly, and adapt...
Marketing is under more pressure than ever to prove its impact on business growth, and Boathouse’s fifth annual CEO Study offers a clear look at how CEOs are evaluating that impact today. The study surveyed 150 CEOs from top U.S. companies to better understand how...
Employees are concerned about the economy and the effect of workplace changes, but see AI as a force for good amongst these uncertainties, reveals new research from global communications and integrated marketing agency Ruder Finn into employee sentiment around major...
New industry research shows a sharp rise in budget optimism as B2B marketers head into the new year with more to spend and a renewed focus on brand visibility. The new 2026 Marketing Budget Blueprint from B2B tech communications and content agency 10Fold finds that...
Latin America’s international travelers are rewriting the rules of global tourism. New industry research reveals contrasts in how Latin Americans plan, book and prioritize their trips, finding consumer confidence is strong across the region despite inflationary...
It’s that time of year for communicators—when we start wondering what the coming 12 months has in store for the industry. New research explores social media marketing trends that will shape brand strategies in 2026. While offering insights on everything from key...
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO...
New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just...
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the...
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans' growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider...