New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations...

Shoppers are excited to get back to a reinvented in-store experience
New research finds that a vast majority of consumers (85 percent) will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. Factors driving this return to physical locations include having the simple ability to...
New research reveals tradeoffs of accelerating digital transformation
A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as...
7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably
About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research from Sensormatic Solutions, the global retail...
New Stirista research reveals emerging B2B marketing trends
A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns...
As AI usage proliferates, new study finds companies may be underestimating business risks
Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research from global law firm Baker McKenzie....
Consumers recognize benefits of AI for personalization, but marketers must work to prove value
While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals. The new...
New research urges B2B CMOs to redefine marketing’s mandate
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...
New study reveals new consumer attitudes about personalization, data collection practices
As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help...
More than a third of consumers trust social media influencers over brands
Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media...
More than 60 percent of companies prioritizing ESG in their digital transformations—here’s how
New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies' digital transformation programs. According to a...
DEI, tech literacy and data-driven forecasting key drivers of sales success in 2022
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester...