Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...
It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around...
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more...
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
It’s not tough to figure out why Gen Z are presenting so many challenges for brands and marketers—if Gen Zers are defined by a single attribute, it's that their fluid sense of individuality makes them harder to pin down than their older counterparts. New research from...
2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...
Death, taxes, and rising customer experience expectations—these are now the absolutes in our world. But with all the tools at our disposal, what’s standing in the way of seamless CX for marketers? Well, to name a few, limited access to robust customer data insights,...
Is Black Friday a fading holiday-shopping tradition in the digital age? Well, we’ll find out in a few days whether it’s still substantial, but the fact is these deals and discounts are starting to be extended over several days or weeks, so the one-day event of past...
With the sheer number and spending power of the Hispanic/Latinx American population in the U.S., not to mention the importance of multicultural relations in society today—and not to mention the number of Hispanic/Latinx reporters in the country—it’s a bit pathetic...
Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most...
When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been...