At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The industry ranks eighth out of...
Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. New research from Incisiv reveals that while the retail industry has made...
Personal branding is more than just a social media personality contest. But personal branding's economic influence on Americans isn't just for younger adults, according to new research from personal brand strategy firm Brand Builders Group. In fact, the firm’s new...
As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven...
New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies....
A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain...
Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along...
Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently...
Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of...
At a time when it is essential to develop new revenue streams to meet both customer and market demand, 81 percent of global business leaders are prioritizing new-business building as a means to protect against industry disruption—and the opportunity is significant. By...
New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes. By investing in enterprise intelligence, organizations can achieve first-order benefits—improved...
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022. The firm’s...