Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. But realization is only half the battle—they still struggle to find the best ways to do it. Global leadership community YPO...
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can...
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...
New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...
PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable...
The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact. As...
Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies' futures and broadly optimistic about the global economy overall. What’s more,...
As fitness goals and personal resolutions come top of mind this New Year, there's also no better time for companies to begin a practical conversation about corporate culture resolutions—placing people and emotional intelligence at the heart of business...
Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...
Overwhelmingly, businesses seem to be unaware of consumers' communication preferences—new research from SMS marketing software firm EZ Texting reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and more...