Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Why Amazon leads in brand intimacy during COVID

Why Amazon leads in brand intimacy during COVID

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...

Retailers are racing to achieve faster data-driven insights

Retailers are racing to achieve faster data-driven insights

Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet...

New research examines COVID’s shopping and social impact

New research examines COVID’s shopping and social impact

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...

Consumers make immediate purchases after seeing diverse ads

Consumers make immediate purchases after seeing diverse ads

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory...