Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Influencer marketing statistics you should know in 2021

Influencer marketing statistics you should know in 2021

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...

Most shoppers will stick to some of their new habits post-COVID

Most shoppers will stick to some of their new habits post-COVID

While the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19,...

As COVID rages, women seek positive messaging from brands

As COVID rages, women seek positive messaging from brands

The pandemic will have a lasting effect on the outlook, behavior and psychology of women across the country, with more than half (56 percent) of women reporting that the pandemic has made them realize what is really important, namely family relationships and...