With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the...
With the world’s workforce now largely working remotely, new research from SutherlandGold, creative comms agency for changemakers, shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. “We found that all...
New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven. The lack of data literacy and collaboration between data and domain experts may be working against the desire...
2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a...
Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace. Although businesses are prohibited from discriminating against employees by law, job seekers want companies to...
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency...
Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take-home pay will likely be less due to the severe economic...
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes...
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...
Health experts have been warning of a second wave of COVID-19 for weeks now, and the probability of that happening has brands and businesses up in arms, according to a new survey from medical & security services firm International SOS. The research reveals that...
An overwhelming majority of Americans indicate they are sympathetic to the cause of the nationwide protests via a variety of polls. But is that support a sign of genuine commitment—or is it more like lip service? A recent survey about consumer behavior, attitudes and...