AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage...
Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal...
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from...
The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a...
In a digital age where the financial communications landscape is rapidly evolving, the need for a profound understanding of strategic public relations and marketing has never been more critical. As we mark the 25th anniversary of Gateway Group, we delve into the...
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
As we know, leadership has become complicated in the post-pandemic age—today’s employees, especially Gen Zers, have higher expectations of their workplace experience, their engagement with leaders, and of the purpose commitments of their companies, among other...
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the...