Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it....
For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems...
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...
We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing...
Brand loyalty has never been so fickle—according to new research from intelligent cloud provider Five9, 30 percent of survey respondents left brands they had previously been loyal to in the last year, and one in four said their contact center experience has gotten...
From customers to business partners and employees, marketers play a vital role in re-establishing and strengthening connections across the stakeholder landscape, according to new research from Gartner. In its recent marketing symposium, firm analysts discussed the...
After what just weeks ago seemed like a confident reelection strategy by Canadian Prime Minister Justin Trudeau over his chief opponent, Conservative Leader Erin O’Toole, a sudden drop in Trudeau’s polling numbers after he called for a quick election later this month...
For the most part, we were singin’ the summertime blues in August, but we still had quite a few well-performing posts, spearheaded by media relations and content articles in support of our successful Earned Media Mastery Virtual Summit at the end of the month. These...
As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel...
Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation...
As communicators in the COVID era are aware, marketing professionals are under increasing pressure to prove ROI in order to justify their marketing spend or budget increases for campaigns and initiatives—and according to new research from marketing performance...