COVID may be an unprecedented pandemic, but that doesn’t mean another one won’t happen again sooner or later—and brands and businesses are figuring out that there’s no good reason for not being prepared just in case. New research by digital transformation software...
It’s certainly been a challenging year for retailers—and a devastating one for many. The COVID crisis and the resulting economic fallout have put brands to the test, and a newly released Loyalty Leaders List from customer engagement research consultancy Brand Keys...
2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive...
Cyber security has been a critical topic throughout the digital age, but new research from IT security and endpoint management firm Taniumreveals that 90 percent of IT leaders surveyed said they experienced an increase in cyberattacks due to the pandemic—and an even...
Business competition is always a fierce battlefield, but as companies look beyond the COVID crisis, they will almost surely need to change how they devise and execute corporate strategy to outpace disruption and their competition, according to new research from...
Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. These newly empowered customers no longer need to trade off price, convenience,...
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business....
With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their...
Brands and businesses around the world sought to turn a corner in July as imposed lockdowns began to lift and companies reopened on a wider scale. And as a result, chief execs translated this “light at the end of the tunnel” perspective into genuine confidence—for...
The pandemic has brought customer trust to an all-time low, and it's more important today than ever before for businesses to be more transparent and authentic. Unfortunately, a lot of businesses aren't taking their online reputation seriously, new research from online...
These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores...