Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM....
During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...
As the COVID crisis continues to pummel the business world, new research from professional services and business consulting firm LBMC offers insight into business trends, challenges, and levels of optimism across seven major industries in the U.S. Not surprisingly,...
While the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19,...
With massive digital disruption in full swing, and now a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer...
What does successful customer engagement look like in the COVID age—and how can brands to improve their strategies? New research from customer engagement platform Braze breaks down tactics that drive business goals—and revenue—across industries such as financial...
The pandemic will have a lasting effect on the outlook, behavior and psychology of women across the country, with more than half (56 percent) of women reporting that the pandemic has made them realize what is really important, namely family relationships and...
The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from...
With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S. adults, consumers are doing their part to support small...
As COVID-19 keeps on challenging organizations worldwide, the role of the chief financial officer has moved further beyond “economic guardian” of the enterprise to “architect of business value” and “catalyst of digital strategies,” according to a new research...
While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest. Almost all buying experiences (93...
As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of...