Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...
To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those...
Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust...
We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even...
Juggernaut wunderkind that it is, AI has permeated all business operations—marketing and communications certainly among them—and become a big priority for brand and company digital investments and education over the course of just a few months. Top-level execs...
It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms...
Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation...
Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder...
New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC...
The beauty industry—and the concept of beauty—is being redefined by Generation Z, the young but world-weary (thanks to a lifetime spent on smartphones) sector that is reinventing culture right before our eyes. New survey-based insights from research and advisory firm...
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...