The public relations industry in North America is certainly facing its share of challenges, including (but not limited to) brand reputation skepticism, misinformation and fake news proliferation, diversity and inclusion disconnects, and messaging authenticity—but lest...
Even in these unprecedented times, consumers still have high expectations of the brands and businesses they choose to use. But even above the brand level, they form opinions about entire industries based on the experiences they have at the individual outlets they have...
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with...
While U.S.-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. Driven by apparel,...
As restrictions continue to be rolled back, brick-and-mortar retailers are preparing for plenty of in-store traffic. New research from proximity search optimization firm MomentFeed sheds light on how each generation is being impacted during COVID—and provides clues...
As social distancing measures loosen around the country, new research from survey sampling solutions firm InnovateMR explores consumer perceptions in the U.S. New results from the second wave of the firm’s ongoing research to understand the impact of COVID-19 on...
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent...
Just about everyone is online more often these days, so it’s imperative for brands and businesses to make sure they’re there often as well. But PR and marketing pros, and especially small businesses, know what an onerous and time-consuming task it can be when...
Technology companies are placing more importance on environmental, social and governance (ESG) practices, driven by the current COVID-19 pandemic situation, regulatory requirements and investors' expectations, according to new analysis from professional services...
With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. New research from customer experience consultancy Market Force Information examines the new...
New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health...
The customer experience has emerged as the backbone of modern brand reputation. While many companies continue to struggle with providing one, new research from cloud customer experience and contact center solutions firm Genesys finds that men and women have different...