Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Video is the most effective online marketing—who’s making yours?

Video is the most effective online marketing—who’s making yours?

More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing. The firm’s new Small Business Video Marketing Trends Study digs deeper to find out exactly how marketers create...

Biz leaders are seeing the value creative pros bring to the table

Biz leaders are seeing the value creative pros bring to the table

Creative work is driving results for today’s businesses, and organizations are seeing the value these team members bring in meeting business objectives—and according to new research from creative leadership trade association InSource and marketing workflow management...

Which media dominate American word of mouth in 2020?

Which media dominate American word of mouth in 2020?

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...

Consumers are concerned about Amazon’s retail impact and footprint

Consumers are concerned about Amazon’s retail impact and footprint

Amazon is clearly most shoppers’ go-to digital storefront, but new research from delivery experience management platform provider Convey finds that many U.S. consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail...