“Patriotism” is taking on a skewed meaning in today’s divisive culture, and these differing views of the term are reflected in this year’s Most Patriotic Brands results from brand engagement and customer loyalty research consultancy Brand Keys. The firm’s annual...
Most of us are admittedly addicted to social media, and an interesting new survey of social media users by critical thinking firm Reboot Foundation finds that even though a strong majority acknowledge that the platforms contribute to their symptoms of poor mental...
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and...
Seven out of 10 consumers don’t think the offers they receive from brands are relevant, and half of US customers have left brands if competitors better met their needs—putting brands at risk of losing revenue and customers at a time when consumer spending is surging,...
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. The firm’s new study uncovers the...
The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full...
Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service. New research from...
In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The company’s newly released report reveals that vaccine rollouts globally are driving increasing demand for summer...
Crisis situations happen fast, and before PR teams even have a chance to get organized, even minor issues can blow up like balloons—and social media is a big reason why. Complaints and revelations hit this medium at lightning speed, and comments and replies to these...
After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...
Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that...
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...