A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization. “This debut report is...

Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization
As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs...
Opening the C-suite to women—4 key barriers to overcome for greater top-level gender equity
What traits make a good leader? It depends on who you ask, according to a new report from management consulting firm Oliver Wyman. Men and women across all industries have different views on what a "good" leader is—agreeing on only one key trait in their top three....
7 media and marketing trends to watch in 2021
After the most unique year in our lifetime, forecasting the year ahead in communications calls for equally unique insights and expertise. Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list...
Data-driven conversations in a cookieless world: New challenges to customer engagement
As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences. New research from customer experience management firm Merkle...
Examining 2021 consumer culture—what’s changed, where we are now, & what lies ahead
Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors. The...
In today’s explosive political environment, when should businesses risk taking a stance?
In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with...
Exploring Gen Z women’s new perspectives on life, career, injustice, social media and brands
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from...
2021 Big Data and AI study provides progress report on state of corporate data initiatives
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
Retailers’ poor holiday performance cost them permanent customers
With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...
Mapping the customer journey: How enterprise brands embrace it in their marketing plans
With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a...
Can AI write a better pitch than you? Most journalists and media specialists like what they see
Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and...