New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. With the new year fast approaching, business insights firm Gartner has released its list of...
Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research. The firm’s new FOCUS Black: State of...
Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don't take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org...
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even...
As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into...
New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive...
New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are...
When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words. And that level of action—identified as “corporate character”...
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers...
Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen...
You’d think that social platforms and apps would be among the highest brand groups in making emotional connections with consumers since they are so engaging and personal, but the category overall performed rather poorly, ranking 15th among the 20 industries in the...