As comms pros are well aware, effective communication is essential to meet new business, customer, and workforce demands as brands and businesses navigate continued market pressures and workplace transformation—but new research from AI-enabled communication platform...

Disruptive B2B buying behaviors call for reevaluating go-to-market strategies
Millennials and Gen Z constitute almost two-thirds (64 percent) of business buyers, with Millennials making up more than half of all buyers—and these younger buyers are more demanding, engaging in more buying activities, and more willing to express their...
Amid economic uncertainty and political turbulence, ethics in business takes top priority
Brands and businesses need to be paying even more attention to their ethics and compliance (E&C) efforts to ensure resilience and optimal performance, especially as global economic and geopolitical threats loom large, asserts new research from ethical culture firm...
The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve...
1 in 3 website visits are frustrating customers—and causing revenue loss
Many brands are losing customers where it hurts most—when they’re trying to convert, particularly on mobile devices. Meanwhile, those that offer seamless cross-device CX, particularly on the top three high-trafficked website areas—product detail pages, category pages,...
How brands are missing out on revenue by not engaging effectively with diverse communities
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research...
Consumers don’t need brands to take sides, Ruder Finn survey finds—they just want to be heard
Despite the well-expressed expectations of today’s consumers, brands and businesses are understandably hesitant to take sides on hot-button societal issues, but new research from comms giant Ruder Finn brings these leaders and companies some much-sought...
Despite economic uncertainty, enterprises are increasing their 2023 digital CX budgets
As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending...
A new data architecture: How businesses can address spiraling data costs and complexity
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG)...
Even in progressive climate tech field, gender equality remains a challenge
Men are earning an average of 10 percent more than women in climate-related work, new research from climate industry diversity advocacy Women+ in Climate Tech reveals in an analysis of the latest Environmental Jobs Salary Transparency survey, an open-source multi-year...
As AI permeates digital culture, consumers now cite a lack of trust—and fear of malicious intent
From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI...
Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...