While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both...
Have brands and businesses learned the right lessons from the COVID crisis? New research from intelligent forecasting software firm Prevedere suggests this is not the case. As a result of the extraordinary levels of business disruption caused by the COVID-19 pandemic,...
How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are...
With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP....
New research from tech and business insights firm O’Reilly explores trends in how artificial intelligence is implemented, including the techniques, tools, and practices organizations are using, to better understand the outcomes of enterprise adoption over the past...
Despite its global hype, the metaverse—the 3D experience layer of the internet—is not yet actualized; it will be built out in stages over the next decade, according to new research from Forrester. Today, any extended-reality experience is inaccurately being touted as...
New research from Deloitte provides a comprehensive, empirical view of leading practices enterprises can adopt to maximize the success of a transformation program and the role of the Chief Transformation Officer (CTrO). The firm’s new 2022 Chief Transformation Officer...
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions...
As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...
New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person...
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed...