This election season has become about far more than politics for Gen Z and Millennials (ages 18-37)—in fact, they report that it’s turned into the fight of their lives. New research from social-first entertainment firm Fullscreen examines the voting behaviors of these...
The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations. Approximately half of social media pros...
Just as with business interests across the board, COVID-19 has had a dramatic effect on market research activity worldwide, both in terms of extent and how data is being collected, according to a new study released by Dooblo, a provider of survey software for the...
With brand marketing budgets tight due to COVID-19, communicators slashed their reliance on media and creative agencies more than any year in the past decade, bringing various advertising tactics in-house or splitting work using a hybrid model, according to the 14th...
As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being...
We’ve been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster...
Brand marketers may be worried about reduced consumer spending depending on the outcome of the fast-approaching presidential election, but new research from First Insight found that consumers are not basing future shopping decisions on the outcome of the election—in...
For many brands, the COVID crisis has seen the rubber meet the road when it comes to brand allegiance. It’s never been more important than now to forge that elusive emotional connection with consumers, and quite a few brands have stumbled, or dropped the ball...
It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc. The firm, led by founder/namesake David Landis, is celebrating the big 3-0. Besides being a trailblazing innovator in the industry (and remarkably...
With the 2020 holiday shopping season expected to largely happen online, it’s never been more critical for brands and retailers to make sure their websites are in tip-top shape to handle the amount of traffic they expect (and hope) to attract, and to make the customer...
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture...
In this year’s fiery and often explosive presidential election, Donald Trump and Joe Biden both have their stables of loyalty among voters, but are battling fiercely for an ever-elusive group of undecideds—and their respective marketing campaigns may have the ability...