We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line...
As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing...
A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability....
Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even...
You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new...
As tech improves and makes the workplace more efficient and productive, so too does the danger potential. Our risk vulnerability has gone next-level with the rise of deepfakes, thanks to the sophistication of today’s e-predators in the age of AI. Ensuring the safety...
Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new...
In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of...
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent)...