The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for...
Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...
New PR industry survey reveals top nutrition trends for consumers in 2024
What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today's Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being...
Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements
Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...
Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better experience
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...
Do consumers trust celebrity endorsements anymore? New research takes a look
Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer...
With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...
The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities
Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has...
State of business communication: How companies can tangibly harness AI to enhance communication, efficiency, and performance
As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...