While 84 percent of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia, according to new research from independently-owned PR firm 5W Public Relations. And seven in...
New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs...
Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. As social media attention grows, 70 percent of small businesses will focus and invest in social...
In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In....
Employees' expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. HR and leadership professionals firm McLean & Company has published...
Businesses must understand their digital transformation priorities if they are to succeed in the new world on the heels of the global pandemic which caused large-scale workplace disruption, according to new research from research and advisory group Omdia. Other...
Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer's reputation. This...
For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022. The distinction recognizes companies that have...
Companies offering data and analytics to their customers have a competitive advantage and reap the benefits of increased revenue and loyalty. However, there are some challenges to overcome, reveals new research from AI-driven analytics platform Sisense. For example,...
According to new research from Randstad USA and its advisory services arm Celerity, just 15 percent of respondent firms could be considered highly responsive to the rapidly changing business landscape. The new study, conducted by Forrester Consulting, found that few...
New research from Deloitte shows that companies are working toward more reliable—and timely—data, with investments in technology, controls design and implementation resources, and a robust, integrated strategy to meet the growing expectation for high quality ESG...
With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high...