No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The new survey includes data on the...
As autumn winds blew in last month, Bulldog’s click counts were heating up. Our stable of contributors led the post pack in September, claiming eight of the Top 10 spots with timely and cutting-edge content tackling topics like PR rising up from under the shadows of...
As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election. According to new research from veteran comms...
A new report from strategic B2B marketing agency Mission Control Marketing delves into how the current global economic situation resulting from the COVID-19 pandemic has impacted the B2B buying cycle—and these organizations’ intent to engage with new and existing...
A growing mandate for diversity, equity, and inclusion standards and policy in the workplace has been simmering for many years, and recently kick-started by racial justice protests following the death of George Floyd. New research from business news and how-to website...
Brand marketers are facing tough times in an age of trust and transparency issues, and that calls for tough messaging to break through that clutter and engage audiences with well-crafted, on-point content. However, new research from AI-powered copywriting technology...
The healthcare industry has faced crisis at every turn in 2020, constantly challenged by COVID flare-ups all over the world, battling for provisions, struggling to keep frontline workers safe, and bearing the onus of reliance on a vaccine and societal stability. In...
As trust issues rose to the forefront for brands and businesses during the ongoing COVID crisis, influencers were found to be among the most authentic sources for brand marketing and promotion—and as a result, influencer marketing became a critical comms strategy in...
Women are taking on greater responsibility as a result of COVID, and they also feel less supported than their male counterparts in terms of flexibility and understanding from their employer, according to new research from employee listening platform Perceptyx....
As the holiday shopping season kicks off in a most unique retail landscape, consumers are at a tipping point for immersive experiences in digital commerce, according to new global research from Accenture Interactive. The firm’s new report, Try It. Trust It. Buy It.,...
A new generation of business analysts is emerging, as organizations modernize their analytics capabilities and aim to unlock the value of ever increasing amounts of data—but a new report from search & AI-driven analytics ThoughtSpot and research partner TDWI...
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on...