Generation Z is a pretty savvy group—these highly informed digital natives have been exposed to marketing messaging all their lives on their cellphones, so they learned young what brand authenticity looks like—and they can smell a rat from a mile away. So traditional...
If you were a working professional in the 90s, you likely remember how rare it was for any cross-functional collaboration, because communication was essentially primitive before the internet came along. How we got it all done I don’t recall, but unless you were in the...
Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of...
Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this...
Consumers are aware that they have to watch their step with online transactions—if not, their credit card details can obviously be at risk, but so can their full digital identities. And with breaches happening so often that they don’t even make the news anymore, it’s...
As we know, any business process is only as good as its weakest element—and when it comes to optimizing generative AI, the weak link is clearly data management. Whether that involves cybersecurity vulnerability, lack of insightful information, inaccuracies, and/or...
Has influencer marketing met its match in an age of increasingly skeptical younger consumers? What was once considered the most authentic marketing approach may be collapsing under the massive weight of greed, as influencers are devolving into glorified brand shills...
As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different...
Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research. Over 40 percent of those surveyed...
Risk abounds in the business world these days—with Ai deployments moving quickly and AI skillsets developing slowly, many companies are rolling the dice with sensitive data and infrastructural vulnerability as table stakes. That’s just one of several threats lurking...
As the AI mission moves forward, a new survey of C-suite executives and AI leaders from cloud analytics and AI data platform provider Teradata shows while enterprise decision-makers trust the potential of AI, many lack confidence in their company’s strategy to...
While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging. New research from creative, marketing and digital staffing solutions firm Cella by...