Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Old vs. new logos—consumer preferences on 5 brand revisions

Old vs. new logos—consumer preferences on 5 brand revisions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s,...

Valentine’s Day PR—confident consumers means record spending plans

Valentine’s Day PR—confident consumers means record spending plans

Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to widen the range of those they’re buying for, according to a new survey from the National Retail Federation (NRF) and research...

Why marketers aren’t meeting CX demands of hyperadoptive consumers

Why marketers aren’t meeting CX demands of hyperadoptive consumers

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. Among the findings, up to 39 percent of brands reveal they are prioritizing customer-centric...

ICYMI: Bulldog’s most popular posts in January

ICYMI: Bulldog’s most popular posts in January

Happy 2020 to all, and hope your year is starting off as well as ours. As expected, our big traffic drivers last month were largely new-year-forecasting-themed posts, including sneak peeks at this year’s top press release strategies, spokesperson-development tactics,...

Media trends: Consumers say they prefer ads over paywalls

Media trends: Consumers say they prefer ads over paywalls

Consumers now understand that "free" content comes at a cost, and they're willing to pay it with their eyeballs and data if it means getting a more personalized experience. New research from audience engagement and monetization partner for publishers PowerInbox shows...

Evolution of modern marketing firms—The CMO Club’s new roadmap

Evolution of modern marketing firms—The CMO Club’s new roadmap

How are top CMOs and their companies organizing and operationalizing their marketing functions to succeed in today's disruptive business climate? New research from The CMO Club, in partnership with Deloitte, provides a roadmap for critical planning and decision making...