When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction...
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Proving PR’s impact: New study finds most PR pros can’t prove their work helps their business or client
PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform...
Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current...
Brands and businesses remain committed to sustainability, but current strategies are inefficient and wasteful—and budgets are running dry
If there’s any single global initiative that both people and organizations all agree on (except maybe for some political backlashers), it’s that citizens and companies should all be doing everything we can to practice and promote sustainability. But new research from...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving positive change
DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...
Social media benchmarks: Instagram generates highest level of organic interactions for brands
The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for...
Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...
New PR industry survey reveals top nutrition trends for consumers in 2024
What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today's Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being...
Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements
Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...