Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
CMOs’ marketing effectiveness graded in new C-Suite Scorecard

CMOs’ marketing effectiveness graded in new C-Suite Scorecard

How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and...

How marketers are driving in-store sales as pandemic restrictions ease

How marketers are driving in-store sales as pandemic restrictions ease

The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how...

Consumers want companies publicly committed to green practices

Consumers want companies publicly committed to green practices

While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...

Agencies not responding to the technology needs of marketers

Agencies not responding to the technology needs of marketers

New research from RSW/US, a leading outsourced agency new business firm for marketing agencies, newly released the RSW 2021 Marketing Technology & Agency New Business Tools report, which uncovers concerning differences between what marketers say they will focus on...

Consumers more likely to rave about good CX than complain about bad CX

Consumers more likely to rave about good CX than complain about bad CX

New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about...