With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation...
New research from experiential media company Mood Media provides key insights into the evolving in-store shopper as the crucial holiday marketing season kicks in, revealing how creating the right atmosphere, incorporating the right digital technology, and committing...
Even though virtually all (98 percent) global business leaders cite environmental, social and governance (ESG) as a top factor in business success, only 25 percent of North American respondents think that prioritizing an ESG strategy will be an 'extremely important'...
New research from MIT Technology Review Insights affirms AI and data management as essential pillars to enterprise success—and the majority of survey respondents cited data mismanagement as a critical factor that could jeopardize their company's future AI success. The...
Nearly two-thirds of consumers polled in a new survey are less confident in the economy than a year ago, and 76 percent of them are spending less money. The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of...
According to a new study, the incentive travel industry is strong—recovery is progressing, program design is evolving and there is increased interest in new destinations, reveals the newly released 2022 Incentive Travel Index (ITI), a joint initiative of Financial...
New research from data-driven business advocacy group People Intelligence Alliance uncovers that what it calls the People Impact Gap—which stands between available people data and frontline decision-making—is costing corporate America $1.8 trillion annually. “The cost...
New research from product information provider inriver analyzing online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases—a mere 18 percent of respondents thought it wasn’t important for a brand to...
Brands and businesses that adopt and embed ESG (environmental, social and governance) factors into their strategy are more likely to create value and accelerate growth, while minimizing their legal and regulatory risks, according to a new report from global law firm...
New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate...
It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. And the blowback is real—a new survey from business software analysis firm GetApp reveals four out of five consumers have...
New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers. The global study, conducted by iResearch,...