Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Only a third of marketers have a marketing attribution strategy

Only a third of marketers have a marketing attribution strategy

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in...

Consumers are savvy about brand safety issues in advertising

Consumers are savvy about brand safety issues in advertising

Brands may think their ad’s adjacency to harmful online content may not consciously register with news consumers (although it can lead to unintended associations made by readers that steer them away from the brands involved), but according to new research from...

ICYMI: Bulldog’s Top 10 most popular posts in December

ICYMI: Bulldog’s Top 10 most popular posts in December

What a way to wrap up the year! With all the holiday hubbub and extended vacation days, December has historically not been our best month—but of course, this December was not your typical one. But as in happier years, the lion’s share of our leading posts showcased...

Media pulse: European journalists fear job losses as COVID resurges

Media pulse: European journalists fear job losses as COVID resurges

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their...

A year of burnout: Most found success more challenging in 2020

A year of burnout: Most found success more challenging in 2020

By any measure, 2020 was a tough year for the average worker. Employees dealt with the COVID-19 pandemic, working from home, economic upheaval, and new burdens with childcare and technology—challenges that caused the majority of American workers (55 percent) to find...

How to take charge of your news environment to reduce 2021 anxiety

How to take charge of your news environment to reduce 2021 anxiety

People want to be informed, but are overwhelmed by the flood of news and deeply worried about information imposters, according to new research from news transparency consortium The Trust Project, which offers 5 questions you can ask to more easily identify reliable...