Globally, we are increasingly becoming a digital population. Our lives and memories are moving online, the way we organise and communicate is digitized, and now, for many, the way we work is pretty much entirely online. In this technological world where our work-life...

6 ways to secure client data as a PR agency
Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. Being an agency, it’s your job to protect your clients’ sensitive information, and if anything goes wrong, such as hacks or cyber threats, the buck stops with you. If...
Driving traffic: 5 tips for maximizing reach through social media and SEO
SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s...
PR mental health: Stress management techniques for digital PR professionals
Public relations is one of the most socially demanding professions a person can have. The job is fast-paced, the environment competitive, and the creative solutions vary from day to day. From writing curiosity-inducing pitches and client reports to networking with...