In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...