It’s a common misconception among small business owners that public relations isn’t something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally follow—no PR plan...
There's an uncomfortable truth within the industry: while PR practitioners are busy concocting the perfect pitch and building media relationships, their clients in the educational realm are fading away from the online space. The integration of AI and SEO has changed...
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
PR professionals spend countless hours curating content, ensuring consistent messaging, and engaging with stakeholders across various channels. This process, while effective, is often time-consuming, requiring a keen eye for detail and a deep understanding of the...
Establishing and maintaining a good perception of your brand among your target audience is key to the success of any business across domains. Also known as online reputation management, when done digitally, a positive public perception acts as a vital component of a...
Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations...
Bootstrapped SaaS startups work hard to improve their brand reach and revenue, with the limited resources they have. Here, PR's cost-effectiveness and expansive reach can be an absolute game-changer. Integrating SaaS PR tactics like sharing press releases, building...
The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43...
Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...