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Lucy Manole

Lucy Manole
Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.
5 ways you can use AI to improve lead generation

5 ways you can use AI to improve lead generation

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...

The role of PR in promoting organizational change

The role of PR in promoting organizational change

Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that...

8 tips to make your WordPress website more SEO friendly

8 tips to make your WordPress website more SEO friendly

No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...