The media landscape continues to morph as a new report from strategic consultancy and marketing research firm KS&R reveals that traditional media is losing more ground to other sources as all generations, spearheaded by millennials and Gen Z, are increasingly...
Do you ever have tough talks at work that make you feel uneasy? How can you handle those tricky conversations without stress? The good news is with the right mindset and preparation, you can tackle these challenges smoothly and confidently. According to a VitalSmarts...
As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest...
In just the first two months of 2024, more than 500 journalists have been laid off at top publications, including the Los Angeles Times, The Wall Street Journal, Time, and Business Insider. While some publications are downsizing to protect themselves from the tides of...
2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but...
Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media...
When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction...
2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of...
PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion....
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Over the past month, we have shared the achievements and impacts of Black people in social media channels, blogs, podcasts and other communication channels. Now Black History Month is over, and we are preparing to celebrate women’s impact on our communities throughout...
PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform...