So, here's the thing. Mergers and acquisitions often fail. We're not saying this to scare you. It's just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be...
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact,...
Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience. A well-crafted story differentiates your brand and creates a deeper connection with customers, investors,...
When generative AI first gained momentum on the business scene about this time last year, the fear was rather widespread that the wunderkind tech would be displacing employees and taking over their jobs. As the year went on, leaders started assuring their employees...
Improving workplace safety measures is not just about protecting your employees; it's also safeguarding your brand. By addressing incidents promptly and effectively, you can enhance safety protocols while shielding your company's reputation from harm. Prioritizing...
Embarking on the SaaS highway with your shiny new product can feel a bit like setting up a lemonade stand in the Sahara—exciting but kind of daunting. You've poured heart, soul (and let's face it, countless caffeine-fueled nights) into building something awesome. ...
Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...