Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...
In the dynamic realm of public relations, where the digital landscape is ever-evolving, mastering SEO strategies has become critical for professionals aiming to boost online visibility and stay ahead. SEO isn't just about search rankings; it's about ensuring your...
As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the...
SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it...
PR is all about communications. We talk a lot about how brands communicate with customers and the world. Everything from brand persona to tone of voice and the best channels to use are the bread and butter of PR brands. But that’s external communications. What about...
Collaboration and effective communication are essential to the success of any company. All over the world, organizations are going digital at a rapid pace. Traditional methods of communication, such as face-to-face meetings, phone calls, or emails, no longer meet the...
As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm...
In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it's essential to align your efforts with overarching business goals and objectives. But when it’s...