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How PR is shaping modern brand narratives in 2025

How PR is shaping modern brand narratives in 2025

In 2025, public relations is no longer just about press releases and media coverage—it’s about driving real-time brand narratives across digital platforms, responding instantly to public sentiment, and leveraging data to craft compelling stories. PR news itself has...

Why digital workflows are the future of enterprise agreements

Why digital workflows are the future of enterprise agreements

The way organizations handle agreements is undergoing significant change, especially post COVID. Traditional paper-based processes, which were once the cornerstone of business transactions, are obsolete. This has led to a revolution in digital workflows. Businesses...

The dos and don’ts of using humor in PR campaigns

The dos and don’ts of using humor in PR campaigns

Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing...

Video game marketing done well: A deep dive into Fortnite’s success

Video game marketing done well: A deep dive into Fortnite’s success

Marketing is an essential aspect of any successful product, and video games are no exception. As the gaming industry has evolved over the years, so too has the need for video game marketing strategies that not only capture attention but also engage and maintain player...

How to use document automation to unlock hidden operational gaps

How to use document automation to unlock hidden operational gaps

Maybe the team has been working hard. You have all systems in place. But the tasks are taking longer. Grievances are sneaking in. There is more waiting involved for customers. You start wondering—what is missing? That "something" might be an operational gap lurking...