It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing....
Imagine two small businesses. One makes customized wristbands. Their customers love the personalized work and their fair prices. However, this business does not have a marketing and sales strategy. The second business sells premade wristbands at a higher price than...
As we know, earning consumer trust is the fundamental challenge for brands and businesses when it comes to getting the most of AI. A clear divide exists between business leaders and consumers regarding the adoption, enthusiasm, and education around AI. While...
There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the...
Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern...
There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to...
A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR...
The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing...
An essential component of achieving brand coherence and aligning communication efforts with business goals is the implementation of an integrated communication strategy. Adopting a strategic approach can help to ensure uniformity across all channels while taking into...
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media...
Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and...
Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation. Companies need a...