As said by Ted Coine: 'Influence will lead marketing efforts by 2020. It's the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.' Influence is surely taking the lead today in the B2B space through...
You've probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram,...
As the global recognition of AI continues to soar, shedding its earlier perceptions as a mere “bubble” or passing trend, the considerable value of AI-driven startups becomes increasingly apparent. These startups are now at the forefront of technological advancements,...
As the challenges with digital transformation and AI integration continue to pile up, new research suggests a more organic core issue is the biggest obstacle brands and businesses face today—managing its people. The pandemic forced organizations to clearly define...
The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the...
Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks...
AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement. New research from experience management...
It's no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily...
Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R. Donnelley Sons & Company () found that the lingering economic uncertainty, increasing privacy...
Christmas came early for marketers across the globe last month, as the long-awaited Pinterest Predicts Trends Report for 2024 was finally released. An essential report for any brand planning ahead for 2024, the popular picture-pinning platform has highlighted an...
Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age. New research from enterprise customer data platform Treasure Data reveals...
Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness,...