It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget...
Which is more enticing, emotion and reason? In almost all cases, emotion tends to win over reason or facts. Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience's heartstrings, connect with them, and...
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...
More and more brands are using influencers and digital content creators as a form of marketing. Is influencer marketing worth your time and money? PR managers can leverage influencer marketing when helping clients build their brand awareness. Influencers can even play...
Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...
Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let's get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level....
As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...
Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other...
As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...
Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider...
It’s 2023, and more online events are happening than ever. Press conferences are no exception. If you want to host an online event where you can share news, updates, or exciting company details with journalists and reporters, a virtual press conference might be the...
Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more...