Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and...
Large-scale sustainability initiatives are desperately needed if there’s any hope of combatting the climate crisis, and you can count the U.S. government out—the divisiveness there prohibits substantial action of any kind. Regardless, most business leaders believe...
PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly...
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central...
Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of...
Lead generation is the act of increasing the number of potential customers that your sales team can nurture. Many companies are concerned about increasing their sales through strategic lead generation strategies, especially with the many challenges the public...
The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing...
If your business is expanding in more than one way, then it qualifies to be a ‘growing business’. Business growth comes with numerous changes in your usual operational circumstances. As such, it is important for business owners to adapt their strategies in order to...
Think of launching a product like throwing a party. You need the perfect music (PR) to attract the crowd and the coolest tech gadgets (tech) to keep them entertained. This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy...
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...
Roll back the clock 10 years, and the Internet wasn’t really a competitive space. Today, though, you’ll find yourself vying with around 24 million other e-commerce businesses around the world, and that’s something that requires a lot of work! The good news is that...