Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness,...
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to...
2024 will be a landmark year in business tech. We’ll obviously continue to see AI saturate business operations, with advances we may not be able to envision just now pushing the tech further into customer relations, productivity, automation and more, getting more...
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of...
In today's fiercely competitive business world, providing an exceptional customer experience isn't just a differentiator; it's a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground. Customer...
Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry. The firm’s 2024 Travel Trends report,...
In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...
In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company's potential for success—which means that strategic public relations is necessary for developing a positive image for your...
Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they...
Have you ever hesitated to buy something online because you weren't sure if the site was secure? Most of us have been there. When customers aren't confident that their payment information will be protected, it creates friction in the buying process. As an online...
The employee/employer dynamic has never been so enigmatic—leaders are struggling to understand and meet the expectations of an unprecedentedly unorthodox workplace, while employees struggle to engage with their businesses amid endless perceived leader shortfalls. This...