In a business landscape, communication means a lot. The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build...
Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive...
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in...
Digital marketing is evolving, and so is Facebook advertising. There have been changes in Facebook marketing features, market demands, and general lead generation tactics. That’s why we are here to help you catch up. In this article, we’ll explore some of the top...
Visuals have been a marketer’s best friend for a while now, but now with AI in tow, the visual experience has been taken to the next level (or two) and there’s no looking back now—highly optimized video and other imagery are dominant and critical components of the...
In this day and age, it’s important to understand that we live in an extremely connected world, and a direct consequence of this fact is that consumers are increasingly discerning and value-driven. Consumers seek out brands that not only offer quality products and...
Internships have always been the best way to get hands-on experience in a new field, but students and emerging professionals have been wondering if the rise of AI will make these positions obsolete. New research from data-driven software recommendation firm GetApp...
Small businesses, vibrant and dynamic, are often lauded as the economy's lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It's a tale of...
New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop. The new research from digital experience intelligence...
The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. High turnover rates aren't only costly. They stifle consistent innovation and fresh thinking. These are essential for...
At a time when sales and marketing executives agree that revenue generation has become increasingly difficult, new research from B2B marketing platform 6sense demonstrates how marketing efforts play a critical role in the B2B buying journey since 84 percent of deals...
Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand...