I’ve often criticized the strategies used during a PR crisis because many are from hackneyed by-the-book manuals. That’s definitely not true about the tactics that President Trump has been using during his Jeffrey Epstein crisis. But just because it’s original...
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in...
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
In today’s fast-paced digital landscape, businesses are constantly searching for innovative ways to connect with their target audience and stand out in the competitive market. Among the many tools available, webinars have emerged as a powerful strategy for attracting,...
The demand for PHP has increased among modern businesses, who want to build dynamic and user-friendly web solutions. They look to hire PHP developers who help them in building a new website, e-commerce platform, custom web application, and maintaining the existing...
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people. Amid growing...
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...
In today’s fast-paced digital landscape, capturing leads effectively is crucial for business growth. Traditional methods of lead capture, such as forms and cold calls, are becoming increasingly less efficient, often leading to missed opportunities and delayed...
In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
Are you struggling to make your brand stand out in a crowded digital space? Tired of low engagement, short attention spans, and content that gets ignored? You’re not alone. With endless ads and posts competing for attention, it is more complicated than ever. That’s...