At a time when sales and marketing executives agree that revenue generation has become increasingly difficult, new research from B2B marketing platform 6sense demonstrates how marketing efforts play a critical role in the B2B buying journey since 84 percent of deals...
Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand...
The road to sustainability for brands and businesses is fraught with obstacles—just embracing the concept of the initiative is tough enough as it calls for many industries, such as product packaging, to reinvent their processes from scratch to be true supporters. And...
Mental health is a crucial aspect of overall wellness that significantly impacts physical health. It can lead to a weakened immune system, high blood pressure, heart disease, and reduced life expectancy. 90 percent of those in PR have experienced some form of mental...
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand...
While virtually every field of business is chasing the AI promise of streamlined uber-productivity, which certainly includes marketing and communications, influencers are among the scant relative holdouts. Although the tech has already impacted essential aspects of...
Have you ever sent an email to realize you might've just confused the other person or, worse, sparked a massive misunderstanding? We've all been there, and we know the sting all too well. No matter how much email creeps into our daily lives, it's easy to overlook the...
What if the secret to getting customers to fall in love with your brand was as simple as asking them what they want and then just giving it to them? This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by...
With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are...
Do you remember the days when everybody in PR (and in almost every other field) had to figure out how to use a computer to get their jobs done? It was a long and messy endeavor, with lots of trial and error, and while some (younger) folks developed quick mastery, some...
When you want to do marketing, it’s essential to understand the pivotal role of authenticity in PR. Nowadays, authenticity has emerged as the linchpin that can make or break a brand's reputation. So, let’s slowly go through everything you need to be aware of in order...
Customer service and public relations have a lot in common. They both shape people’s opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the...