The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of...
In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success. Without a tangible way to measure PR's impact, it becomes challenging to quantify its return on...
Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and...
In today's competitive business landscape, building trust with customers and establishing credibility are essential for success. One effective strategy for achieving this is thought leadership. Thought leadership refers to the position of being an authoritative voice...
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from...
When you’re making a decision to buy a product or use a business for a specific service, what influences your decision? For many people, online reviews can be a major factor in any decision. In fact, 76 percent of people read online reviews when looking for a local...
Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...
Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a...
There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater...
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial...
Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones...