Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you're a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your...
When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been...
In an era where the discussion of mental health is emerging from its historically taboo state and entering mainstream conversations, brands have become influential players in this transformation. Thankfully, the significance of mental well-being has been magnified in...
There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must...
To stay in business, you need to know who you are talking to. Even in the PR business, this is true. People today expect businesses to know what their needs are and meet them in the best way possible. That is why buyer persona research is important. When PR pros do...
Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating...
When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87...
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers...
There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? Are you lagging...
The early 2020s experienced a growing optimism and interest in fintech from institutional players. More than 80 percent of global financial services companies planned to increase fintech partnerships throughout the next three to five years. However, reality has taken...
Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators...
The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their...