Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your...
The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros. But their...
If you’ve been spending time and effort on content marketing activities (e.g., email marketing, paid ads, blogs, etc.), and are now looking to make these activities more targeted, the next logical step for your marketing team is to invest in customer segmentation. ...
It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The...
VoIP Services is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. For businesses tirelessly working to enhance their customer interactions...
The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not...
We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s...
Are you a person who loves editing photos or videos but is unsatisfied with your editing skills? For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. It comes with the most exciting features and AI tools...
There are countless reasons why 2020 was the worst year of our lifetimes but, even though it cost a man his life and brought his family heartache, at least one beneficial thing came out of it: the seething anger after the tragic murder of George Floyd by the hands of...
The past few years of intense disruption have put companies like yours through the wringer. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we're talking about. Instead, we’re here to discuss disruptive technologies and the use...
Ask anyone in the office (besides the execs)—meetings just waste time that could be used to get actual work done, many think. Leaders, though, think meetings are the best ways to keep projects moving. Nevertheless, companies today are re-evaluating meeting policies...
The rise of AI has seen some businesses throw old-school customer service right out the window. This is a huge mistake. Sure, large companies aren’t going to go out of business because they’ve switched to an AI chatbot rather than a human one, but small businesses can...