2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand's image,...
When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight...
The reporting errors regarding the Palestinian terrorist attack on an Israeli musical festival and kibbutzim should have provided important lessons for PR practitioners, especially when doing research for a program or speech: Never rely on one single source. The...
Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but...
Expanding into international markets demands a company's keen attention to global public relations endeavors. Given the diverse cultural, economic, and political landscapes across target markets, a well-crafted and thorough public relations strategy is essential. The...
In today's digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions,...
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Maintaining a positive image is crucial in an era where information travels at the speed of a click. So, let’s delve into the intricate world of online reputation management for rehab centers, unveiling strategies and insights to cultivate a strong and trusted online...
As much as multicultural marketing seems like a no-brainer in 2023, many brands and businesses are either doing it wrong or aren’t incorporating it into their strategy at all—and the number of opportunities they are missing is incalculable. This mis-perspective is...
In today's digitally-transformed environment, business ecosystems have seen profound evolution. Supply chains, once viewed as mere logistical pathways, have transformed into complex digital highways, teeming with data at every juncture. These pathways that foster...
As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain. However,...