Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it's hardly surprising that artists and designers regularly working with this type of content have honed a...
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime...
Because of its quick rise and rapid incorporation into business practices, just a small proportion of professionals are adequately trained on how to use AI well enough to achieve optimal productivity, but they sure understand the need to have and know about these...
In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks. Spam...
Like other Purpose initiatives, companies were quick to embrace diversity, equity and inclusion (DEI) and declare their commitment to the ideal of a fair and equitable workplace—but in a struggle to quantify goals, progress and strategies, many ended up just treading...
Did you know that every buyer starts their buying journey with research? In doing so, they look for positive reviews for the products they want to purchase. Such reviews help them make a better buying decision by boosting your credibility and convincing them to...
New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social...
In today's digital landscape, businesses strive to stand out and engage their target audiences meaningfully. One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception,...
The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the...
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....
Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex. New research from tech PR and...