In the age of information, one would think that the immediate aftermath of a natural disaster would be purely about reporting facts. However, public relations has grown to play a significant role in shaping the narratives that are presented to the public. Natural...
With the fall season right around the corner, it’s that time of year again—no, not time for the retail holiday decorations to go up just yet (thank goodness), but it’s time for communicators to get on their holiday marketing game, if they haven’t already (and they...
Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with...
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community...
Your website is your digital real estate. Just as the quality and experience of your store play a huge role in how successful your brick-and-mortar location is, so does the UX play a critical part in your digital presence. There are many parallels between your store...
Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can...
The state of business stability has rarely been so vulnerable—today's geopolitical turmoil, shaky economy, intensifying natural disasters, cybersecurity breaches, supply chain disruptions, and other challenges are testing the resiliency of companies like never before....
What’s in store for the quickly-evolving e-commerce landscape in the coming months—the approaching holiday season and into next year? With a keen eye for emerging trends, Michael Quoc, founder of tech accelerator Demand.io and creator of SimplyCodes, foresees dynamic...
In today's digital age, a strong online presence is essential for businesses looking to enhance their brand image and effectively communicate with their audience. Your website serves as a crucial tool to showcase your company's values, products, and services. By...
The AI age is fraught with challenges that have many leaders worried as they prepare to deploy it more widely, including a sizable skills gap among employees, concerns about ethical and responsible use, and more recently, the fake input and threats of malicious...
What do people think of your brand? Whether opinions or stories are on social media, in the press, or pasted online for the world to see, it has always mattered to businesses. In fact, you may already have a reputation management strategy where team members deal with...
As business and society continue to integrate AI into so many facets of work and life—and despite what many leaders have said about AI enhancing their workforces, not replacing people—nearly three-quarters of American adults (74 percent) surveyed nevertheless fear...