Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...
One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...
In the contemporary digital realm, achieving prosperity in the online domain holds the utmost significance for businesses and brands aiming to maintain their relevance and competitiveness. Forging a powerful internet footprint is crucial since it unlocks doors to...
The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is...
Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting. Though you cannot say with 100 percent...
Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising's effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into...
For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...
Like a computer-generated knight in shining armor, the omniscient power of AI has again shown its proficiency with a post-pandemic problem companies have had—screening and recruiting talent. Researchers from The Harvard Business Review, in partnership with...
During the pandemic, I took a leap of faith and started my own tech startup. Little did I know that remote work would become the new norm, not just for my team, but for countless other businesses as well. As I juggled the challenges of launching a company, I found...
Let’s be honest. Looking out for themselves is the primary priority of businesses, both private and public. And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR...
Despite the challenges brands and businesses face with implementing ESG initiatives in a tough economy, and the current ESG backlash making things even tougher, new research from market research giant Ipsos shows that American consumers still expect the companies they...
“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the...