In today's highly competitive business landscape, a company's reputation can significantly impact its success. While businesses focus on various aspects to build a positive image, one critical factor that often goes overlooked is the role of suppliers. The suppliers a...
On more than one occasion—including the notorious about-face of AI pioneer and former Google CEO Geoffrey Hinton—the potential danger of artificial intelligence in the hands of unscrupulous marketers has been red-flagged, even from within the industry. And that...
Living in a digital world, we have to embrace technology and watch for advancements to catch up with innovation. This is true both for our personal lives and for business. Technology keeps revolutionizing the business landscape, permeating all industries, including PR...
It’s all too common—a product catches your eye, and you go online to hunt it down. But you go to a retail website and come up empty-handed. Or conversely, multiple pages of search results flood you with options—none of which really meet your needs. New research from...
Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that...
In business, cultivating strong relationships with corporate clients is essential for long-term success. A key aspect of building and maintaining these relationships is the art of corporate gifting. When done thoughtfully and strategically, gifting can be a powerful...
Yes, generative AI is everything they say it is, and most likely more resourceful than we currently realize. And while business leaders are tripping over each other in a mad rush to get the wunderkind tech deployed, new research from AI communication assistance firm...
In recent years, marketing has shifted dramatically. Who would have thought ten years ago, for example, that to buy .io domain would be classed as marketing? Today it’s a solution that more and more tech companies are investing in. But one of the biggest changes in...
What does it say for a brand to have a flexible and forgiving return policy? Does it say “exploit us by buying, using up and returning?” Does it say “we know this stuff isn’t that good, but we’re hoping you won’t notice?” Not in today’s CX environment: what it...
In today's fast-paced and competitive business landscape, establishing a strong brand presence in the media is paramount for success. One powerful tool that can help achieve this is the press release. Press releases serve as a vital communication tool, enabling...
Influencer marketing has been shown to deliver strong results for brands and businesses in industries where influencers have the most direct-to-consumer power, but many of these campaigns still often fail to move the needle. New research from end-to-end creator...
Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces...