New global research from small-biz sales CRM firm Pipedrive examining sales and revenue trends across businesses shows optimism across both functions in 2023, even though it reveals two seemingly contradictory data points from the same group: despite the majority (63...
In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the...
With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard...
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking...
If you run a business, then you are sure to have an online presence to some degree. This makes it imperative that you keep yourself and your business safe when you are using the internet—especially if you are storing or sharing sensitive information online. While it...
If you own or run a small business, you will already know how difficult it can be to stand out from the crowd and get your voice heard in the endlessly noisy crowds of the business world. While it is always difficult to market a business effectively, no matter how...
If you want to improve your public relations and ensure that you constantly have your customers on your side, you need to start thinking about how digital marketing could bolster your efforts. If you are struggling to make a start on integrating your digital marketing...
Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. And that hasn’t changed—but the sophistication and interactivity expectations certainly have. It’s time for brands to take it up a notch with their...
Client acquisition is the lifeblood of any business, but this applies in particular to the PR industry, where building and maintaining solid client-facing relationships is vital. For this reason, it’s important to understand how we can keep reaching out to more...
In this article, we explore the significance of public relations in driving growth for ecommerce and service-based businesses. As online presence continues to play a crucial role in brand awareness, credibility, and customer retention, having an effective PR strategy...
Public relations is, essentially, the umbrella term for effective and mutually beneficial working relationships between a company, its customers and media, as well as the company and other businesses. This is why PR is not only an excellent investment for the short...
With generative AI making it possible to cut down on workloads across departments, CEOs are turning their attention to maximizing productivity in 2023, as many believe that the competitive advantage today will depend on who has the most advanced generative AI....