This is Part 1; Part 2 to come at year’s end The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class...
It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any...
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...
In today's rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs. In fact, according to a report from Visual Object, 76 percent of consumers look...
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...
Brand differentiation is essential in today's competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is...
The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to...
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices,...
Not too long ago, it was said that every brand is a media company. Now every individual is. In a world that feeds on streams, tweets, posts, stories, and TikToks, building a personal brand should be easier than ever. But having free reign to influence can be an...
Despite hiring slowdowns in certain industries and regions, students and working professionals around the world remain confident about the hiring market—and leaders agree that hiring the right talent is still a challenge, regardless of the economic landscape, and new...