Brand image is crucial for any business. Businesses that boast a positive brand image are in a prime position where they can appeal to potential clients. Naturally, people are more inclined to choose businesses with more positive reviews and ones they are more...
As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...
Throughout history, humans have sought to make sense of the world around them through stories. It has been the vessel people have used to pass on wisdom, influence behavior, and shape cultures. From ancient storytellers spinning mythical yarns by the campfire to...
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches....
As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms,...
While other research reports have found that employees may be intimidated by or even fearful of emerging tech such as AI, new research from business analytics and consulting firm Ernst & Young paints an entirely different picture. The firm’s recent survey finds...
Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business. A good reputation establishes trust, credibility, and...
Effective public relations are a key facet of every successful enterprise. PR campaigns allow a conversation to take place between the organization and its clients, customers, and other stakeholders. This can be incredibly important for a variety of reasons....
The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing...
As brands and businesses are aware, today’s consumers want more than just products and services from the companies they engage and spend with—they also want to know they’re transacting with an organization whose values align with their own, shares the same societal...
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through...
Everything that brands and businesses need to automate a large swath of their processes has arrived in new AI technology and ready to be integrated, but even though tools like ChatGPT have dominated the headlines for months, many companies can’t seem to make progress...