Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...
Brand differentiation is essential in today's competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is...
The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to...
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices,...
Not too long ago, it was said that every brand is a media company. Now every individual is. In a world that feeds on streams, tweets, posts, stories, and TikToks, building a personal brand should be easier than ever. But having free reign to influence can be an...
Despite hiring slowdowns in certain industries and regions, students and working professionals around the world remain confident about the hiring market—and leaders agree that hiring the right talent is still a challenge, regardless of the economic landscape, and new...
Navigating the world of financial PR can be challenging, but fear not—we've got you covered! In this article, we'll explore an array of tips, tricks, and best practices that will help you expertly manage your organization's public relations and effectively engage with...
Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. ...
As your business grows and becomes more popular, it will likely catch the attention of the media. Before you know it, your brand’s every move is being scrutinized and reported on, which can make or break its success in the market. On top of this, you’ll need to find...
Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. The Bulldog Awards are the only...