You might think that good PR isn’t necessary if you have a business that builds or flips homes, but it has a vital place in giving the right impression to everyone you want to do business with. Failing to get on top of how your business looks to the outside world...
Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience. New research from mobile app...
Ever since TikTok experienced its massive rise in popularity, the platform has simultaneously battled calls for its demise—particularly in the United States. Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying...
Ensuring data privacy is critical for the success of your SEO and online marketing plans. Unfortunately, many businesses fail to adequately safeguard the personal information provided by millions of users on online platforms. If you want to establish a rapport with...
Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in...
As the lines between genuine recommendation and sly promotion blur, the world of influencer marketing finds itself in a swirling vortex of ethical debates. From meticulously curated feeds of picture-perfect lifestyles to sponsored content masked as authentic reviews,...
“A little truth is good. A lot is even better,” trumpeter Doc Severinsen told a sold-out audience before beginning the second half of a concert at the Kennedy Center several years ago. After that, Severinsen, then in his 80s, he’s 95 now, admitted he was thrown from a...
In public relations and marketing, client case studies are a powerful tool. They're a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies' efforts to showcase their...
Age-old marketing wisdom has always emphasized devoting the lion’s share of outreach to nurturing existing customers—it’s a more sure-fire investment in business continuity, and it’s much cheaper. But new research from customer-led marketing platform Optimove reveals...
As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and...
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...
Like most brands and businesses (and consumers) around the world, American companies have made sustainability a priority, with nearly four in five saying that they have developed plans for achieving carbon neutrality (78 percent) and net zero carbon emissions (79...