When you are undertaking public relations tasks, you need to make every aspect highly specific and involved in the field of the client. Video game PR is perhaps an area that does not feature as heavily in the conversation as some areas. Still, with the size of the...
Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your...
In the world of modern business, brand image is crucially important. It can play a key role in determining how customers, clients and business partners view the organization and can have a significant impact on profitability. Put simply, today’s consumers wish to...
Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book...
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...
While the idea of integrating seemingly two different things—agile development and public relations—might sound completely weird, it can yield phenomenal results for organizations. Both agile development and PR share a common principle: a customer-centric focus....
Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and...
Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful. You are going to need to focus on improving...
To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those...
If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
We all know the main purpose of a PR firm is to help other organizations manage their public image and reputation. A lot of the time, this is done through improving their communication and allowing their voice to come through in a more authentic way. Many people don’t...