Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust...
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the...
Lead management is a crucial element of any successful sales and marketing plan. It involves analyzing, nurturing, and managing the process of generating and capturing leads and turning them into paying customers. Experienced businesses recognize the value of...
It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created...
As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That's where productivity hacks come in. Working smarter rather than harder enables you to accomplish...
Getting metaverse strategies up and running was a huge business priority just a few months ago—and then along came ChatGPT. That generative artificial intelligence (GAI) platform and others like it changed everything in the comms playbook–and quickly. It’s only been...
Networking has always been crucial in building relationships between PR professionals and their clients with the media. However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional...
Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively. This blog...
With a large majority of consumers purchasing online regularly, and a volatile history of widely publicized data breaches, errors, ransomware and hacks victimizing customers and businesses, digital trust can make or break an organization in the modern marketplace—and...
When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” “What trends should we pay...
Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the...
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press....