Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX...
Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about...
Over the years, cloud technology has revolutionized the way businesses operate by providing a flexible, scalable, and cost-effective solution to their IT needs. The public relations industry, in particular, is one such industry that has been greatly impacted by cloud...
For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...
Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting...
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...
Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers...
In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their...
Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press...
Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today's businesses...
The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected. New research from consumer protection firm YouMail Protective Services reveals...