It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with...
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce...
In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement,...
Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...
The customer-journey nurturing that brands are mandated to do in this age of CX has set many brands back on their heels, and if then result has been poor CX, a lot of them have paid the price in today’s fickle marketplace. But new research from customer engagement...
PR reports are one of your most vital tools in developing a good relationship with your clients. They give you an opportunity to show what you’ve been up to and the results of all your hard work. With metrics that can be hard to quantify, creating PR reports that...
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points...
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly...
In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal. New research from experience orchestration firm Genesys confirms that the #1 challenge...
Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity. With a...
In today's competitive marketplace, food and drink brands need to stand out if they are to catch the attention of potential customers. However, with products constantly vying for attention on supermarket shelves, it can be challenging for brands to make a lasting...
The digital age has brought about significant changes in how businesses operate, particularly in the field of public relations. With the rise of social media and online communication, companies have had to adapt and embrace new strategies and technologies to stay...