Public relations is a field that involves managing the spread of information between an individual or an organization and the public. PR aims to build an entity's positive image, reputation, and brand awareness. With the advent of artificial intelligence, PR firms can...
Going green is not only good for the environment, but it's also good for business. In fact, going green can be an effective PR strategy for businesses of all sizes. Here are some reasons why going green is good PR. Enhance your brand image Promoting your company's...
It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them...
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
The abundance of challenges that brands and businesses are facing so far in 2023 is taking its toll on marketing leaders and teams, and new CMO Council research reveals that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of this...
Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust...
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the...
Lead management is a crucial element of any successful sales and marketing plan. It involves analyzing, nurturing, and managing the process of generating and capturing leads and turning them into paying customers. Experienced businesses recognize the value of...
It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created...
As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That's where productivity hacks come in. Working smarter rather than harder enables you to accomplish...
Getting metaverse strategies up and running was a huge business priority just a few months ago—and then along came ChatGPT. That generative artificial intelligence (GAI) platform and others like it changed everything in the comms playbook–and quickly. It’s only been...
Networking has always been crucial in building relationships between PR professionals and their clients with the media. However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional...