Public relations is a process by which an organization creates, manages, and delivers messages through one or more communications mediums in order to influence the opinion or behavior of others—and it’s an essential component when creating an outreach strategy,...
As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New...
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...
As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative...
They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...
Brand communicators are aware that today’s consumers don’t give their loyalty easily, and that brands must nurture those relationships thoughtfully with engaging correspondence. But what kinds of messages do customers expect to receive from their favorite brands, how...
What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through...
Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021,...
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a...
As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client's products, services, or destinations to the...
Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network...
Fashion PR was once a critical aspect of the fashion industry, which involved building and maintaining relationships between fashion brands, designers, and the media to promote and enhance brand image and reputation. But the fashion media, and fashion model, is...