The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That's where a...
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...
Branding has never been more essential for a business. With that in mind, one of the best ways to boost your company’s reputation—and keep its name front and center—is to put on a PR event. When an event is done successfully, it can significantly boost the image of...
Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX...
Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about...
Over the years, cloud technology has revolutionized the way businesses operate by providing a flexible, scalable, and cost-effective solution to their IT needs. The public relations industry, in particular, is one such industry that has been greatly impacted by cloud...
For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...
Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting...
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...