Data-driven development has dramatically changed the trajectory of many business industries. A recent market study has shown that companies using a data-driven approach are 23 times more likely to secure new customers. This new approach enables executives to visualize...
Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an...
Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is...
Public relations is a process by which an organization creates, manages, and delivers messages through one or more communications mediums in order to influence the opinion or behavior of others—and it’s an essential component when creating an outreach strategy,...
As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New...
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...
As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative...
They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...
Brand communicators are aware that today’s consumers don’t give their loyalty easily, and that brands must nurture those relationships thoughtfully with engaging correspondence. But what kinds of messages do customers expect to receive from their favorite brands, how...
What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through...
Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021,...
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a...