Back in the day, it was enough for tech professionals to focus on coding, building, or problem-solving behind the scenes. It's different now. People in tech careers who can explain and communicate with others on various levels thrive best. Nowadays, public relations...
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...
LinkedIn lead generation for B2B marketers is one of the best ways to reach decision-makers. With precise targeting capabilities, it helps shorten sales cycles and increase the likelihood of converting leads into customers. Effective lead generation strategies on...
Website engagement rates are directly related to positive business outcomes and ROI. Yet, attracting and holding onto web visitors' attention can be challenging. Why? Let's start with the fact that people's attention spans are decreasing. According to data from the...
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....
Fintech has moved far beyond the confines of banking apps and online payment gateways. Today, it sits at the intersection of finance, technology, and culture, shaping and responding to the way people live, work, and connect. For executives and marketers in this space,...
Globally, we are increasingly becoming a digital population. Our lives and memories are moving online, the way we organise and communicate is digitized, and now, for many, the way we work is pretty much entirely online. In this technological world where our work-life...
In a world where consumers are more discerning than ever, small lifestyle brands are increasingly relying on PR to set themselves apart and create lasting connections with their target audiences. Public relations is no longer just about securing media coverage—it’s...
Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today's PR pros work in a world where customers want precise,...
The lines between public relations and search engine optimization (SEO) have now blurred. While PR focuses on storytelling, brand credibility, and media exposure, SEO zeroes in on keyword rankings, backlinks, and search visibility. But when these two disciplines...
Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands. E-commerce itself is booming, and online shopping is now the norm...