Blogging is one of the most effective ways to engage your target audience. It helps you publish content around relevant topics and attract the right people to your site. However, you can't publish blogs and forget about them. They require regular updates to engage the...
In early 2025, two household-name brands—Walmart and Google—rolled out logo updates. At first glance, the changes were subtle. Walmart unveiled a more modern wordmark and a refreshed “spark” icon, while Google made fine adjustments to its iconic four-color "G" for...
With growing concerns around data privacy and shifting consumer expectations, brands are exploring smarter, more ethical ways to build deeper connections with their audiences. At the core of this shift is zero-party data, which is information that customers...
Online communities are powerful tools for managing public perception and reputation. They provide a direct and instant line of communication to target audiences, enabling businesses to build trust and loyalty. A community centered around your brand also allows you to...
In today’s competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a...
A single tweet can make or break your brand reputation. That’s why it’s so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR...
In the dynamic realm of digital marketing, staying ahead of emerging trends and understanding consumer behavior is crucial for success. Predictive analytics, a branch of advanced analytics powered by artificial intelligence, is revolutionizing how marketers anticipate...
Back in the day, it was enough for tech professionals to focus on coding, building, or problem-solving behind the scenes. It's different now. People in tech careers who can explain and communicate with others on various levels thrive best. Nowadays, public relations...
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...
LinkedIn lead generation for B2B marketers is one of the best ways to reach decision-makers. With precise targeting capabilities, it helps shorten sales cycles and increase the likelihood of converting leads into customers. Effective lead generation strategies on...
Website engagement rates are directly related to positive business outcomes and ROI. Yet, attracting and holding onto web visitors' attention can be challenging. Why? Let's start with the fact that people's attention spans are decreasing. According to data from the...