Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. Winners represent the...
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical...
New research from ratings and reviews platform GoodFirms identifies and analyzes the current state of digital businesses, including the key driving factors, opportunities, barriers, and future scope of businesses in digitization. The study also highlights the most...
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...
After the pandemic created two years of uncertainty, retailers entered 2022 with a positive outlook and expectations of growth. But numerous challenges, including inflation and interest rate hikes, kept that positivity in check throughout the year. And although the...
Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why...
Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries. With online attention...
Despite a difficult economic environment, brands and businesses are continuing to invest in privacy—spending is up significantly from $1.2 million just three years ago to $2.7 million this year—and more than 9 out of 10 (92 percent) believe their organization needs to...
Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times. No longer does the Times’ sports section act as...
A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
Marketing is an essential aspect of any business and is crucial in driving sales and revenue. However, as the business world becomes increasingly competitive, it can take time to stand out from the crowd and attract new customers—that is where a marketing gamification...
Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points...