A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
Marketing is an essential aspect of any business and is crucial in driving sales and revenue. However, as the business world becomes increasingly competitive, it can take time to stand out from the crowd and attract new customers—that is where a marketing gamification...
Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points...
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
An unsteady economy and the resulting uncertainty about what to expect are the main factors driving marketing and ad agencies’ strategic planning at this point in the year, according to the newly released annual 2023 New Year Outlook Survey Report from RSW/US, a...
When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional...
Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly...
Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can...
Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel...