Artificial Intelligence is becoming increasingly crucial for businesses to gather customer data and insights in today's digital age. AI can help brands better understand their target audience and deliver personalized experiences. In an age where PR has become more...
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van...
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey...
Expansion is often the name of the game in business, and with that being the case, it’s easy to forget that it isn’t such a linear progression that brings only improvements. With expansion comes change, and while that might be something that you’re willing to accept,...
There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are...
As marketing teams continue to adapt to ever-changing consumer demands, it's more important than ever for them to think outside the box. Having a multiple-channel strategy helps companies engage with customers no matter where they are and what they're doing. This...
New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping,...
As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their...
Investor relations is the management of communication between your company and its current (and potential) investors. The goal of IR is to provide accurate, timely, and transparent information about your company. This helps your investors make informed decisions....
A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead. The firm’s new 2023...