Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly...
Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can...
Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel...
As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school...
Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S. consumers say they don’t care where they...
Without customers, you don't have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a...
How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...
It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up...
Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the...
Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a...