It feels like we are entering the winter of discontent again—whether it’s rail workers, nurses, teachers and driving examiners, it would seem everyone is taking strike action as they call for pay rises in line with inflation. Even ambulance workers are to hold their...
Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX...
Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...
Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...
New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. The new study,...
Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...
As we approach the busiest season of the year, online business formation and startup services firm Incfile asked small business owners from cities, suburbs, and rural areas for details on how they're getting prepared and looked closely at how holiday planning,...
You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So,...
Almost half of consumers (47 percent) in a new survey report have stopped doing business with a company after losing trust in that company's digital security—and if companies do not manage digital trust, 84 percent of their customers would consider switching, with 57...
Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied....
The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...
New research from global law firm Perkins Coie exploring extended reality (XR) and NextGen technology, which encompasses technological advancements like Web3 and the metaverse, shows that immersive technology has reached a critical point. The findings of the firm’s...