SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...
Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand...
‘Together for Implementation.’ That has been the mantra of the COP27 Presidency, a direct and deliberate riposte to the notion that for all the attention garnered by this annual gathering of world leaders, financial institutions, climate experts, activists,...
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...
According to new research, ninety-two percent of consumers believe cybersecurity threats will continue to outpace cybersecurity tech, with 91 percent willing to take extra security measures to prove their identity on an ongoing basis to protect their information and...
When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...
A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across...
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and...
Despite rapid advancement in the AI tech space, organizations are clearly struggling to turn implementation into scalable transformation. New research from the Deloitte AI Institute digs into the actions that lead to successful outcomes—providing leaders with a guide...
Search engine optimization is similar to PR in that both are all about increasing awareness of your brand. SEO helps you get results by boosting your visibility with search engines like Google (which leads the pack by a massive margin), Yahoo and Bing. SEO is also...