As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!...
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they...
As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is...
A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page. What’s more, it ensures your marketing message is not lost and reaches the right...
The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data...
The impact of the COVID crisis continues to shake up the business world, and new research from global consulting firm AlixPartners shows that CEOs are aware their companies need to adapt to today’s constantly disrupted business environment—and are worried about doing...
We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR)...
New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the...
Consumers' loyalties certainly aren't etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling...
Comms pros are aware that today’s consumers expect brands and businesses to take a stand on divisive issues, be community minded, and become active participants in helping to solve societal problems. A new research report from tech and business solution provider NTT...
In many ways, PR strategists and parents are alike. Sure, their intended audiences might differ (for parents, it'd be their children, and for PR strategists, it'd be their clients). But they both want to know the answers to questions like: Where's my intended audience...
The last few years have completely upended the way customers want to interact with companies, and 7 in 10 consumers now want a blend of both physical and digital channels—but new research from the CMO Council reveals that most marketers are still struggling to adapt...