The vast majority of U.S. employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now...
In today's digital age, having robust strategies for promoting your online business is essential if you want to succeed. Why? Because the only way to sell your products or services online is if you've established a strong web presence. It is key to building brand...
New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the...
Intelligent automation (IA) is applying digital technology to streamline business processes. It can automate repetitive tasks, eliminate human error, and speed decision-making. More specifically, IA is the application of advanced technologies, including artificial...
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the...
Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to...
Recent research shows that organic search is the dominant digital channel, accounting for 53.3 percent of web traffic—and about half (49 percent) of marketers also say that it drives the highest ROI. This makes it crucial for small businesses to invest in a good SEO...
It feels like we are entering the winter of discontent again—whether it’s rail workers, nurses, teachers and driving examiners, it would seem everyone is taking strike action as they call for pay rises in line with inflation. Even ambulance workers are to hold their...
Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX...
Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...
Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...
New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. The new study,...